As machineries require regular maintenance, so do the digital marketing strategies! However, you cannot just set it and forget it. Every year, new strategies come into the picture, and as a marketer/business owner, it’s your responsibility to remain updated with the new changes.
The era of 2024 also introduces us to the profound transformations occurring in the field of ‘Digital marketing.’ A digital marketing strategy involves a roadmap of particular goals that an organization is expected to attain through online channels. These goals include increasing online visibility, driving traffic and sales, and creating brand awareness for the target audiences.
As per recent reports, the annual growth rate of digital marketing is projected to rise 9% from 2020 to 2026. Another report states that 53% of digital marketers are investing much in digital marketing channels. At the same time, many SMBs are lagging due to their lack of visibility, and absence of resources. Hence, a proper-planned approach should be implemented to keep track of ongoing activities in the evolving digital market.
Thinking now about what the future holds for digital marketing in this context is pointless. Rather, one should focus on the strategies undertaken and make sure to keep them updated with the future! Considering all of the above, we’ve listed a few strategies that can help you generate more leads and sales.
A well-designed digital marketing strategy acts as a roadmap for your business to succeed in the online world. From value proposition to resource-integration, everywhere a well-thought-out digital marketing strategy is needed.
As there’s no one-size-fits-all strategy, so every business must define its goals before having a strategy in place. Creating this will help them to tackle critical situations and help to determine the positive benchmarks.
Today, all are online, but the way to create noise among the rest makes you SMART. These SMART goals include specific, measurable, achievable, relevant, and time-bound. By implementing these strategies, businesses can achieve secure a competitive edge in the long-run.
The phrase, ‘digital marketing strategy,’ is often confused with ‘marketing tactic.’ Through a marketing campaign involves both strategy and a tactic, there’s a clear distinction between the two. The difference between a digital marketing strategy and a tactic lies in their time frame, scope, and level of detail.
| Parameters | Marketing Strategy | Marketing Tactic |
|---|---|---|
| One-Line Meaning | Planning before implementing | Taking actions |
| Detailed Definition | A digital marketing strategy is a detail-oriented game plan that determines the overall business goals. This also outlines ways to convert leads into prospects. It actually works as the blueprint for your unique marketing efforts. | A marketing tactic is a particular action taken to implement the brand strategy. For instance, crafting blogs, sending emails to leads, responding to customers on social media, and publishing advertisements all fall under marketing tactics. |
| Characteristics | Guiding policy, set of targeted actions | Actionable, measurable; aligns with strategy |
| Purpose | A digital marketing strategy is a high-level plan that focuses on achieving long-term goals | A marketing tactic is a specific method that guides your direction for achieving short-term goals |
| Example | Suppose you’re scrolling through your favorite eCommerce store, and suddenly, it shows exactly what you want before you type it. How does this happen? Is this magic? No! This is the most common digital marketing strategy example that top brands use to target their customers. | GoPro is a brand that uses user-generated content really well. Their social media feed is fueled by customers making use of their products, flooded with images and videos. This is an easy marketing tactic to attract potential customers, who, before making a purchasing decision, check the feed. |
While researching digital marketing strategies, you may end up noticing plenty of techniques that are available today. But questions among those are essential?
Before understanding the above, you should analyze a few examples of digital marketing strategies. Check it and see how it’s implemented in the real world.
The digital marketing campaign launched by Uber during the time of pandemic urged everyone to stay indoors and utilize their service if extremely essential. Besides this, Uber also pledged to offer 10 million free rides on-demand food delivery to aged ones and anyone in dire need.
Therefore, with its behaviors, action, and commitment, Uber showed that a brand doesn’t shy away from being ‘purpose-driven.’ This campaign helped improve their brand identity.
The digital marketing strategy carried out by Coca-Cola involved marketing and storytelling that was pleasing and resonated with the consumers. Their #VerdaderoAmigo campaign focuses on combating cyberbullying by promoting the emotional connection that arises from online interaction.
Also, their “Share a Coke” campaign is the most cherished one, where they used a freestyle to get into the hearts of the consumers. Another campaign of Coca-Cola involved employing Augmented Reality to showcase 12 stories where customers pointed their mobile’s camera at a can of coke. This generated a major shoutout from the audience.
Hence, Coca-Cola explored a new medium and humanized its brand through storytelling. This mixed marketing strategy helped the brand to increase its sales in the market.
A household name today, Kentucky Fried Chicken (KFC), introduced sentiment analysis to understand their customers better. Besides this, they also implemented the 4 P’s of marketing.
The promotion began through television ads, newspapers, and commercial hoardings. They also leveraged the power of pop culture and memes to increase engagement. Their “Design Your Own Bucket” campaign helped them to strike a chord with the audiences.
Apart from this, the “Wow Menu Option Campaign” also ran well, getting the brand featured in the top list of socially devoted brands. Thus, digital marketing strategies boosted its online presence, thereby increasing its growth and revenue.
Today, the digital industry is bustling as fast as algorithm updates. But fear not till we are here! If you’re not sure which elements of digital marketing to hone in on, then approach us. We’ll help to skyrocket your online presence with our specialized techniques and strategies.
In 2024, people believe in recommendations. For digital brands, customers look for what influencers say about you. Why? That’s the trend!
Today’s customers look for authenticity, and there’s no better way to reach them than other influencer endorsements. According to a survey, brands invest almost 25% of their budget in influencer marketing.
Influencer Marketing relates to collaborating with brand communicators who help you connect with audiences on a personal level. They act as amplifiers to promote your services on various social media channels.
So, incorporating influencers as partners can help you reach a larger audience in the digital world. For example, brands, including HDFC selected micro-influencers to promote their credit card. This even brought them a massive engagement.
You can also start taking this approach by hiring social media influencers today!
Gone are the days of corporate-approved advertisements and discounts on rates. In this age, customers crave legitimacy. More than 80% of customers, as per statistics, have gathered information about a brand before interacting with them.
As a connective string to influencer marketing, content marketing is a process where entrepreneurs share valuable and relevant information related to their service offerings. This is an effective digital marketing strategy example to engage and attract potential customers.
Content doesn’t only include texts, but it also involves videos, infographics, and images placed together to educate customers. Through SEO content marketing, you get a chance to solve your customer’s pain points and portray yourself as a ‘genuine and useful brand’ for them.
For instance, a furniture brand might think of creating a catalog for people to visualize how the products look if placed in a certain room. Hence, the content produced by them will focus more on educating the people. That’s where they generate conversations promoting their brand to a higher level.
Organic social media marketing is a well-defined process that builds community and shares content online. While you leverage it simply to promote your services, it can also be instrumental in establishing your brand identity. This way, you can derive meaningful engagement with your leads and prospects.
A case to point here is that almost 5.07 Billion people utilize social media, and less than 41% of companies use it as a marketing strategy to encourage brand engagement. Hence, playful content is the new brand personality. This is how the edgy brand voice is replaced by brand trends.
In 2024, the prime intention of companies is to earn the feature-snippet badge in Google search results. Why?
The reason behind the same is if you’re not optimizing your website for it, then you might end up whispering into the void. Voice assistants like Alexa and Siri use the featured snippet option to respond to voice searches.
Imagine you’re craving ice cream, so you whip out your device and ask, “Where’s the best ice cream parlour near me?” Instead of typing this query, you can easily speak to your phone, and it will display results faster than you can say, “Extra scoop, please.”
Voice search optimization is the best example of digital marketing strategy that companies should adopt to gain visibility online. So, wait less, and grab your microphones to optimize your content for voice search. Remember, the future of digital marketing is not only to answer the audience’s queries but also to speak clearer and louder.
PPC, or paid advertising, heavily relies on auction-based methods. Organic SMM is a part of the strategy, and the non-organic part includes pay-per-click (PPC).
Many platforms offer paid advertising services through Google Ads and PPC advertising. This is one of the best examples of digital marketing strategy used to target businesses that want to reach you but can’t find you organically.
The most fantastic part of PPC is any size business can reap the benefits easily. With this strategy, you can bid the number of keywords you want to show. Once a user clicks on your listing that appears at the top of the SERPs, they land on your service page. Here, if they end up clicking on the CTA, they might be directed to purchase a product or sign up to receive email newsletters.
For example, consider you created an Instagram ad promoting your webinar that drives tons of traffic. Now, repurpose the same content to create a downloadable e-book for your audiences.
SEO and Digital Marketing go hand-in-hand. No doubt about the fact that Google keeps updating its algorithms from time to time, making SEO a crucial component of a successful digital marketing strategy.
SEO, in other words, is the practice of optimizing your web pages, considering the technical aspects to improve visibility and ranking in the SERPs. This is the most important marketing strategy that can make your brand, service, and products visible online.
According to a HubSpot report, almost 60% of purchases start from search engines. This suggests that those who have put proper focus on technical SEO will remain in the game. Also, it’s recommended to hire a SEO Expert to make use of the best strategies.
For instance, an online software, Dukaan multiplied their traffic by leveraging the power of SEO. This helped them to remain at the digital storefront in an organic manner. Hence, unlike paid marketing, SEO is a great way to turn your search traffic into sales.
Heard a lot about cold emailing? “A few years back, X marketing went dead…!!”
Well, that’s not how you read it. The above phrase is nothing but click-bait subject lines used by email marketers to target the right audiences. Email marketing is a great tool and one of the oldest forms of digital marketing. But till date, it works pretty nicely.
To define it, Email marketing is a web marketing strategy to grow brand loyalty, helping you promote your services or products to your customers through email. This is a low maintenance digital marketing strategy example to reach a larger audience.
59% of Americans have claimed that email marketing is a useful way to increase the readership intent. This excellent technique can keep your brand top-of-mind and encourage repeat customers. It is also an integrated marketing method, as it is associated with other media. For instance, many emails include social media icons and reward buttons.
That being so, use the power of Email marketing to reduce your sales cycle, increasing average customer lifetime value.
The increase in smartphones, budget-friendly data plans, and the “mobile-friendly” world have paved the way for visual culture. It’s no secret that video marketing has become more popular with the introduction of Instagram reels and YouTube shorts. Given the surprise, video marketing also proved to be a go-to strategy for digital marketers. You might be thinking, how?
About 90% of digital marketing experts claimed that video marketing helped them to generate more leads than before. Also, Wyzowl surveys reported that 92% of marketers received a positive ROI from posting regular video content.
Besides this, personalized videos grab the attention of more customers. Also, videos require less effort and bandwidth to create, allowing users to resonate completely with their situation.
The most basic kinds of marketing videos include instructional content, podcasts, behind-the-scenes, event videos, announcement videos, and more. No matter the kind of video you create, compelling content will always bring in more valuable conversions than before.
As the idea of curating a better world gains value, businesses have come to recognize the impact of local search marketing. Terms like local search marketing, local listing, and Google My Business are often related. Actually yes! Local search marketing, as part of the inbound marketing strategy, was initially introduced by Google.
Local search marketing involves managing your business listing online. These are major techniques employed to enhance your business visibility in the local search results.
The process involves:
This exact tactic is very crucial for businesses that want to captivate local customers who reside in specific geographic locations. If you’re not sure how to do it, approach our team of experts at WebIndia Inc., and we’ll be happy to help you.
Affiliate programs are best to maintain lasting relationships with customers. Running an affiliate program can help your business to drive a lot of sales. These programs are designed around a single service or product and include recurring payments.
In other words, affiliate programs are the most common reward programs, where partners promote your services in exchange for one-time commissions. The program works by affiliates promoting the services in various channels and receiving compensation based on the purchases made through referral links.
These programs have helped many brands to this day. One such example is the brand ‘Healthish.’ The moment this brand launched WB-1 Bottle, Instagram influencers started promoting it in their profiles. This helped the brand earn a lot of customers, increasing sales and revenue.
Hence, this strategy, when implemented correctly, can help to open the ability for exponential growth for a brand.
Community engagement through webinars and workshops is another digital marketing strategy example to drive leads. Most businesses are using this strategy in the form of opinion mining that determines audience preferences.
Hosting workshops is a great way to expand your brand reach. This way, you might also get the opportunity to track what audiences feel about your brand. The responses might be positive, neutral, or repulsive. However, it’s sometimes fine to go beyond reactive measures.
Insights gained in workshops serve as an aid to construct better strategies for digital marketing that improve the brand’s value proposition. Hosting workshops and webinars once in a while helps brands to educate customers about their new launches.
Apart from that, this digital marketing strategy also helps to keep a tab on what makes customers happy or drives them away. With this, in-person demonstrations also provide valuable feedback, fostering a deeper connection with the audience.
Live Streaming is another high-impact digital marketing strategy example that spurs the digital wave as consumers expect more interactive content. Salesforce launched a live-streaming service recently. The reason?
Salesforce, the customer relationship management company, wanted to offer an original series of live experiences with its business slant. This capitalizes on Salesforce’s success in leading a community of trailblazers.
“We have this trailblazing spirit within Salesforce, and we thought, why not? Why not us? We see the content consumption models through Netflix and Peloton that are being developed, and if that’s the future — then we should be first to market with that kind of thing, and that’s exactly what you’re seeing us do.”
– Colin Fleming, Salesforce’s Senior Vice President of Global Brand Marketing
Live chat also enables companies to address customers’ concerns and makes them feel involved. With Reddit and IGTV lives, businesses have seen a massive surge in their customer rates and satisfaction levels.
Successful digital marketing has no one-size-fits-all approach. It lies in a strategic mixture of analytics, a customer-centric approach, and innovation to achieve sustained growth in the market. While it’s recommended to tap into the current digital marketing strategies, it is also advisable to experiment and scale. The above 12 strategies have proven effective for brands looking to catapult their reach. However, your ideal strategy could include some of the above. If you are not sure about this, head to us at WebIndia Inc., and we’ll help you.
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