The recent introduction of automation tools in the market has made lives easier for all. However, the question, ‘Should you use AI or not?’ still remains. To uncover this doubt, we have gathered opinions from industry leaders. Dive in and see what they have to say.
The recent talk in the corporate sector about AI and Large Language Models (LLMs) has taken the market by storm. AI has taken center stage in the SEO process, from planning the strategy to optimizing every single keyword.
For SEO professionals, especially SEO Content writers, this dynamic transition opens up a world of new possibilities. AI content creation can help streamline workflows, increase content team productivity to meet increased demand and enhance content quality. This helps brands capture a larger audience than ever before.
The persistent question is, ‘Should you use AI for all these tasks?’ According to recent research on the application of AI in user management, almost 80% of team managers affirmed the positive usage of AI.
Again, another recent report suggests that 79% of marketers believe that Gen-AI can boost the quality of content they produce. What’s more, the State of AI in Enterprise Report found that 94% of business leaders believe AI is crucial to success.
So, evidently, SEO experts and marketers can expect success depending on how completely they can integrate AI into keyword optimization, content development, and more. When done effectively, this will surely produce significant ROI for a brand.
Today, B2B marketing teams face a lot of data surplus. However, only 15% of companies have a unified data view. SEO comes into this picture as one of the most powerful channels used in B2B Marketing.
Additionally, SEO is the prime way to keep a brand more updated. In a recent interview, Adam Audette, a veteran digital marketer, claimed, “Today it’s not about ‘get the traffic, it’s about ‘get the targeted and relevant traffic.” Hence, it’s clear that brands that optimize their website will win the war. But how should you use AI when there are a lot of competitors in this limited market?
Though it’s unbelievable AI trumps the human brain, AI is, of course, better at analyzing large data sets to generate insights. Therefore, AI for SEO involves utilizing advanced machine learning algorithms to optimize and evaluate data into interesting content. It generally aims to streamline other processes, including keyword research, link building, and more. This integration of AI in SEO Content helps craft compelling content that resonates well with the target audiences.
The challenges one faces after generating content from AI tools are numerous. So, considering the limitations, a few questions still linger, ‘Should you use AI to write content?’ ‘Will it be relevant enough, or bring in desired results?’ and so on.
The simple answer to the above questions is, ‘Yes!’ Why and how? For that, read more below.
AI offers many benefits, but it’s essential to address the limitations cautiously. The real power of AI can be utilized only by understanding its nuances and combining it with human creativity. AI Tools are gradually becoming essential for content marketers, SEO experts, brands, and entrepreneurs. AI content for SEO can increase productivity and assist teams in overcoming creative blocks.
A typical 2000-word blog post takes around 8-9 hours to complete. However, AI content creation tools can save your time and expedite the process of research, preparing outlines, and content creation.
Unlike typical word processing software, AI tools can help develop content for a variety of formats, such as articles, blogs, web copies, image copies from just text prompts, and so on.
AI tools provide a constant quality of results as long as users provide accurate input to the tool. As per Google’s search quality guidelines, the content generated through AI tools also adheres to the E-E-A-T policy, strategically avoiding misleading and unethical terms.
By specifying the target audience and tone, you can instruct AI tools to personalize information for your audience. Some AI tools even support multilingual usage to utilize customer data and customize content accordingly.
If you still have any doubts, buckle up and scroll below to learn the effective ways to use AI for SEO Content.
AI is really effective, but only with the right use of customer data. For decades, marketing teams have been collecting data from multiple sources; however, they have not produced any meaningful insights.
For example, Segment now allows data processing at a large scale. All these advancements happened due to the introduction of AI. This platform can now integrate over 450+ sources to gather customer data in a single place.
Similarly, 58% of the SEO Marketers utilize AI, and it is projected that around $460 billion people will leverage it in the next decade. (Ref: McKinsey Reports)
Check below to understand how SEO Teams can be armed with AI to take tasks off their plates.
Should you use AI to optimize your content? This is the most frequent question that content creators face these days. Writing quality content is always a time-consuming process. However, with AI tools, SEO Writers can increase their output and speed up the final edits before publication.
Imagine a writer creating many pieces of content on a daily basis. To their dismay, none of the pieces are ranking in the top pages of the SERPs. At that very moment, the writer can use AI to analyze the flaws. Isn’t it easy?
Moreover, the writer can even revamp, and ask the tool to boost the content quality. Despite spending a lot of time, writers can proofread their pieces in a single go!
Almost 53% of marketers utilized the above method and saw a significant rise in their traffic and rankings.
Pro-tip: Ensure to get your content reviewed by human writers. No content should be purely AI-generated. Only high-quality content will get you more traffic and brand recognition. Hence, risking quality over quantity can never be a solution.
Keywords are the supreme part of SEO today. Any content not optimized for search engines will tank miserably. To automate the keyword generation process, you can use tools like Ahrefs, SEMRush, etc.
SEO Managers should plan keyword research in three stages.
All these can be done easily using the AI Tools mentioned above.
For instance, the Keyword Magic Tool by SEMRush offers insights like Keyword intent, volume, difficulty, and more. It also allows users to understand dropped, declined, and new keywords that can be optimized for a specific web page.
Off-page optimization plays a crucial role in SEO. Building high-quality backlinks from credible sources improves your brand authority. Backlinks can be categorized as organic and paid.
Organic backlinks are manually created by surfing across reputable websites. Conversely, paid backlinks are obtained by paying for links. In this scenario, AI-powered backlinks are the best, as they’re free and don’t involve a time-intensive process.
Just paste your domain link in an AI link-building tool and ask it to evaluate the health of the link. After this process is done, the tool will show the score, missing/lost links, and spammy links, and generate recommendations, helping the website maintain its performance.
After all this, consider A/B Testing and running SEO Campaigns to refine your strategies and upgrade performance.
That’s it. This brings us to the end of our initial question, ‘Should you use AI for SEO?’ Currently, businesses and brands are using AI tools for SEO and content creation in a range of ways. These tools have opened up exciting possibilities for SEO experts, content marketers, and creators alike. However, staying updated with the SEO algorithm is crucial to attaining sustained success. As a leading digital marketing company, we at WebIndia Inc. deliver result-oriented solutions like SEO-friendly functionality, content curation features, integration with SEO tools, and more.
Any business planning to utilize any of our services can drop us a line at support@webindiinc.com. Stay abreast with SEO algorithms and industry developments. Web India Inc. is here to help you! Talk to our experts
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